The New York Lottery is celebrating its great state with a new series of
scratch-off game tickets. The tickets’ prizes consist of money. But the
beauty of these tickets also lies in their design, which pays homage to
some of the most spectacular landmarks in the state. While the overall
odds of winning are of 1 in 3.93, we can say that the purchase of such a
ticket makes you somewhat a winner, because it offers you the chance to
celebrate some of New York’s famous icons via beautiful black-and-white
illustrations.Get more news about
包网公司,you can vist loto98.com
To introduce the tickets to the audiences, the Lottery joined hands with
McCann New York, that worked with local New York artist, Vi Luong, who
is responsible for the tickets’ design. The New York Series Scratch-Off
Game includes five tickets, each dedicated to one of the most iconic
places, from the Brooklyn Bridge to the Niagara Falls, and beyond. The
illustrations’ detailed line art mirrors a minimalistic yet amazing
approach, “an eye-popping departure from the typical multi-colored
Scratch-Off,” states the agency.
According to Mat Bisher, Executive Creative Director at McCann, this
series represents a love letter dedicated to the state. “We were lucky
enough to have the talented Brooklyn-based artist Vi Luong design a
series of tickets that reflect our collective pride for New York. His
style of intricate line art really helped bring the different regions of
the state to life,” are his thoughts regarding the campaign’s
illustrations.
The Lottery’s first major campaign since the quarantine also includes a
short, animated film, directed by Yves Geleyn from Hornet. Titled “All
Aboard,” the one-minute-long video brings the illustrations on the
tickets to life. In fact, it is thanks to one of these limited-edition
tickets that our protagonist, a lady, discovers the magic of New York by
traveling on a flying train across the state. The scenario unfolds on
the timeless song “Autumn in New York,” a season that “always renews a
love of New York.
The Wall