Learn the Right Ways to Market Your Book from Smith Publicity's blog

When authors publish their work independently, the same book publicity techniques traditional publishers use are needed for success. It means keeping book marketing (and the required planning) in mind before and after you publish. Some writers author their books for the sheer enjoyment of doing it. Others are goal-oriented and want to use their book to earn income, raise their visibility, or promote a business. Regardless of your objective, you've put a lot of time and energy into writing your book. Helping to ensure its success with a well-planned marketing and publicity campaign makes sense.   

When you plan marketing, whether online or through traditional media, you must challenge yourself to find places where your target readers are in the audience. For example, if you've written a book about buying the perfect car, it does little good to reach an audience primarily interested in romance novels. Therefore, audience targeting is crucial, and finding multiple ways to get potential readers interested in your topic is essential. It's also why you want to build an audience on social media long before your publication date. You'll be able to convert some of your followers to book buyers.

Besides your social media accounts, all authors today need nicely designed websites with essential information. You'll want web pages about you, and your book, links to media coverage and favorable reviews, an event calendar, and links to your social media pages. Most people today who hear about you or your book will look for a website. Your site will be most helpful if it encourages people to become more interested and read your book. Look at some other author's websites in your genre. Check out what they are doing and be inspired by the best ones. Also, provide a link to where your book is available to buy.

Keep your social media accounts active long before you release your book. Post several times a week but not more than once daily as a rule of thumb. Keep posts universally appealing and steer clear of controversy. You want to appeal to as many people as possible and hold their interest. Each author is unique, and the best posts will be specific to you. Testing the waters and seeing what draws the most favorable response is helpful. You may also want to be strategic and develop a calendar with post dates and topics. Some spontaneity is beneficial, but you also want to stay on message.

Business Name:- Smith Publicity, Inc.

Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034

Phone:- 856-489-8654