TOP ASO APP OPTIMIZATION MISTAKES from freeamfva's blog

TOP ASO APP OPTIMIZATION MISTAKES

TOP ASO App optimization mistakes. Apps found at Google Play or the App Store are subject to specific rules and regulations. Text and visuals can improve your app visibility in search results, but common mistakes can make it worse. Let's discuss the most common mistakes in ASO optimization.To get more news about Ios App Store Optimization, you can visit aso700.com official website.

1) Do not add keywords to the title and short description.
These fields are the best for indexing, Google believes that if a keyword is in the title then it is 100% relevant to you, and indexing by such keywords will be much better. Only large brands with hundreds of thousands of downloads can afford the luxury of using only the brand in the name because it guarantees 100% recognition. Don't forget about a short description: use metadata when filling in indexed fields.

2) Keyword stuffing in the app description text.
Google does not like it when keywords are mentioned too often. You should not mention keywords more often than one time per 250 characters. Following such simple arithmetic, you will avoid a mistake of keyword stuffing.

3) Do not add direct entries of keywords in the text.
What is a direct entry? This is a query that the user is looking for, in the form the way it is (without changing cases, numbers, etc.). For example, the query "food delivery": you need to get indexing on it, because it is the main one. In this case, you need to enter it in the text exactly in this form several times ("food delivery"), according to numerous tests this improves indexing. It is also desirable to use a direct entry in the title.

4) Do not use focus captions for screenshots.
It really improves conversions. Since the user is now overloaded with information, he should understand in a few seconds why you are his choice: tell about your advantages, what problems the user can solve with your app.

5) Do not use reviews as an additional opportunity to get indexed.
As we all know, in the text of the application, which is hosted at Google Play, it is impossible to mention brand queries, or queries from gray / black topics. Do you need them? Then write them in reviews! At Google Play reviews are indexed and you can write anything in them: the name of competitors, casinos, sex, etc.