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Google Analytics is one of the most popular and most widely used analytical tools that has come a long way. Gone are those days ways google analytics was just used to monitor website activity, now it can be used to understand users behavior, create various strategies, and now businesses have also started using google analytics to improve website UX and UI. It’s true that a developer’s job is to create an attractive and fully functional website but their work stops at designing, when it comes to user experience there are a lot of factors taken into consideration.
One tool that is helping businesses to improve their website UX and UI is “Google Analytics”. Yes, google analytics is used by many companies and businesses to analyze user activity on their website and improve the user experience. Even if you are hiring an experienced wordpress web design company for your website then their requirement will also include getting access to your analytical data.
It was the tool that was primarily used to conduct in-depth research for effective marketing strategies. But now it can be used for multiple purposes right from creating a user-centric website design to effective marketing strategies. If you are scrolling the internet to find how you can improve your website user experience then you have landed on the right article where we are going to highlight every small aspect about how you can improve your website UX and UI with the help of google analytics.
Read More: https://www.sfwpexperts.com/website-ux-ui-how-analytics-can-be-used-to-improve-website-ux-and-ui/
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