We are going to double down and really invest

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We are going to double down and really invest

If we are going to continue to make RuneScape and Old School a success, plus create, launch and maintain new games, then we need to have world class publishing," Mansell insists. "We've got good at RuneScape, but there's still a lot more we can do with that. We are going to double down and really invest, and not just have those services for our own games. We will - to a degree - become a third-party publisher."I am seeing a number of games where developers are getting towards Early Access. They've made an awesome game and they are thinking about how to take it to market, and whether they need marketing capital, or worrying about how to manage customer support, or debating whether to go on Steam and give away 30 per cent."If not, are they going to have their own billing and leaderboards and account management? What about the more advanced stuff, like customer relationship management, marketing automation, and then influencers and social media? How do you do that professionally, at scale and worldwide? How do you stop yourself getting DDOSed if you make an enemy in some corner of the internet? That is a really valuable skillset.

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