Instagram is a photo and video-sharing app with over 700 million monthly active users. Facebook acquired it in 2012 for $1 billion. In 2016, Instagram announced it would start allowing businesses to place ads in people's feeds. The Instagram ads can be placed between photos and videos in the user's feed, or they can be placed as standalone posts. As of February 2017, there are more than 2 million advertisers on Instagram.
Though Facebook and Twitter continue to lead the pack regarding social media advertising, Instagram is quickly catching up. A recent study by Shopify found that Instagram boasted a 34 percent higher click-through rate than Facebook and a whopping 101 percent higher click-through rate than Twitter. However, getting impressions on an ad is not that easy. Therefore, here are some ways how you can improve Instagram ad performance.
Think about your ideal customer and focus on interacting with them. We focus on the targeted audience because you need to attract the right people to your brand, not the uninterested audience. For example, it would not be brilliant to interact with a student and ask them to buy a car. Therefore, you need to be clever about your targeted audience.
A brand's USP is the product that stands out from the rest. A product company pushes to the sky. Introduce your unique selling proposition and creates a buzz around it. You can also host giveaways to catch others' attention. With this method, you are not only introducing your USP as a big deal but also catching the attention of many users.
Instagram stories are great for landing customers on your website directly from Instagram. You can share some testimonials or stories to interact with your followers and add a swipe-up button to invite them onto your website. With this method, you can have your followers directly to your website as potential leads.
What’s more? Instagram ads are said to be far more "shareable" than those on other platforms. This is likely due partly to the fact that Instagram is a primarily visual medium. You can read more tips on improving Instagram ad performance by visiting the media one marketing website.