You can never be shy of options when it comes to running your marketing campaigns in Singapore. One popular type of marketing revolves around firms working with specialist types of people to promote products on social media and bolster brand recognition. These include customer advocacy and employee advocacy.

Another specialist type of influencer worth leveraging is the Key Opinion Leader (KOL). Actually, KOL marketing has become very popular in the last couple of years. But what are Kols in marketing and how to work with them? Read on below to uncover more before taking the next step of action!

What is KOL Marketing?

Key Opinion Leader (KOL) marketing entails brands collaborating with individuals who have expert knowledge on a specific subject. The subject in most instances connects to the brand’s products, or at least be of interest to the types of people who might take an interest in your offerings.

Most modern KOL marketing happens online, mostly on social networks or social video websites. In some situations, the KOLs have built their names on popular and leading niche blogs.

It is worth mentioning that not all KOLs gained their reputation through their online activity. KOL marketing predates the internet, and we can consider it a subset of celebrity marketing. Be sure to understand the difference between most celebrity marketing and KOL marketing.

Key Benefits of KOL Marketing Campaigns

By now you should be aware of the sheer fact that key opinion leaders boast tremendous respect. They are the experts in the niches. And this is easy to see considering their followers take much respect for what they say, and they can easily influence the discussions in their field. This leads to a considerable flow-on effects to the brands with whom you decide to partner with.

In case a KOL positively mentions your brand, or simply uses it, many view this as a positive endorsement for your product. Many of the KOL’s followers will choose to give your product a go, and if they like it, they may turn to regular customers.

Working with KOLs also has the potential to create considerable buzz for you and your products, This is more so when KOLs use more innovative techniques, such as holding competitions or something like TikTok Hashtag Challenge.

Take it upon yourself to understand more what are Kols in marketing and how to work with them!