Revolutionary Monaco V4 and Custom Luxury Watches

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The exterior design of the Monaco V4 was inspired by the square shaped chronograph, familiar to Tag Heuer followers. This style design was first worn by the cinema legend Steve Mc Queen in the racing film "Le Mans". Even though the Monaco design was already a show stopper in it's own arena, once it became associated with the famous Mc Queen and the film, it became as iconic as the actor himself. The classic square case has since been symbolic of Tag Heuer's innovative thinking and design. Over the past 150 years, Tag Heuer has uniquely and successfully joined sports and glamor, creatinga niche that is hard to replicate. A polished stainless steel case is contrasted with a black alligator folding buckle strap. The hands of the watch are painted blue.

In addition being a conversation piece, the automatic winding mechanism is what sets this watch apart from anything previously produced by Tag Heuer. This winding mechanism can even be seen by the watch wearer, due to the mechanical semi-skeleton design. In essence, the movement becomes the expression, protected by beveled edge sapphire crystal. Incorporating this unique and cutting edge belt system into the revolutionary Tag Heuer Monaco V4 watch was the idea of Swiss watchmaker Jean Francois Ruchonnet, with the help of independent watchmaker mastermind Philippe Dufour. Jean Francois collaborated with Tag Heuer to implement this cutting edge concept, and it is finally becoming a reality.

It has been five years since the Monaco V4's initial concept debut at the BaselWorld watch trade show. Tag Heuer will produce 150 of the Monaco V4 watches in honor of Heuer's 150th anniversary. The "Own Watch" charity auction held in Monaco in September 2009 will auction off the first (001/150) of 150 revolutionary Tag Heuer Monaco V4 watches being produced in limited edition. The revolutionary Monaco V4 is yet another way Tag Heuer has proven their designs are years ahead of the competition.

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